Client Spotlight

find solar panels in the MD areaHey good people, Mr. Flores here!

Every now and then it’s good to shine a spotlight on your clients.  So today, that’s exactly what we’re doing here.  Alternative energy is great!  You can save money, save the environment and become energy independent.  I use it at my home and I hope you’re considering as well.  My client is based in Maryland but that doesn’t mean you can’t get solar energy products in your area.  They put together a great article on just that.  Check it out and be sure to share it.  Thanks…

“How To Find The Best Solar Panels In Maryland / Washington, DC Area

Utility bills are on the rise every day putting households under more financial pressure. Installing solar panels in your house helps you cut down your electricity bills while you enjoy independence from the unpredictable electricity prices. To reduce your utility bills significantly, you need to ensure that you get the best solar panels Maryland has to offer, ones that are within your budget and meet your energy needs.

get a solar panel in the DC areaCharacteristics Of The Best Solar Panels

1. High Photovoltaic (PV) Panels
You should ensure that you get the high photovoltaic (PV) panels so that you get the highest power output possible Your solar panels need also to be efficient in converting solar power to electric current as this is the only way you can get the most power benefit from them. You do not want panels that will cost you much but will not light a single bulb for two hours.

2. Durability
Although many people prefer to have their solar panels on the roof of their houses, others will want them closer to the ground depending on the type of houses and location. Wherever installed, solar panels need to be strong and durable hence they should be made of high-quality material. You do not want to start counting losses when your playful son kicks that new ball to the roof or when that lazy crow drops a bone on your panels.

3. Warranty
Solar panels cost a lot. You do not want to lose your money in case the company accidentally sells you a faulty piece that breaks down within days. Ensure that you get a warranty covering some years. These are electrical devices, and we know they misbehave. Sign the warrant forms and keep your copies safely. You never know when you will need them. Many companies operating here are however known to replace any faulty panels without much trouble if they confirm they you did not tamper with them within the period covered by the warranty.

What to Look for in Solar Panel Companies

It is necessary that you chose the company to buy from very carefully. The best company is the one that offers these services.

1) Payment Options
Solar panels are expensive to buy compared to the monthly electricity bills you receive. To buy them one might need to save money for a while. A good company should have more than one payment option to choose from. A company that allows buyers to pay in installments of example helps even the low earners to get the panels to use as they make payments. Interests on those paying in installments if any should also be reasonable.

2) Utility Incentives
There are many incentives currently offered by the government to encourage people to install solar panels in their homes. These utility incentives have cut the cost of buying and installing panels by more than 50%. Once you buy the panel, the company should give you the forms necessary to fill to enjoy this offer and should be ready to help you follow up if the incentives are not received in time.

3) Professionalism
In most cases, the selling company will offer to install the solar panel. Maryland codes of building houses have made it a requirement that only licensed electricians are allowed to do the installation. You need then to work with companies that are known to have the best-qualified workers. You do not want to keep calling the company to come to your home to rectify this and that or incur more expenses paying other electricians to do it.

4) Monitoring Services
A good company will closely monitor the solar they sell. A call from the company a few days and weeks after installation to find out how they are working for you is not a bad thing. It makes you feel appreciated and cared for as a client. It further assures quick service if anything goes wrong. This will win your trust and eventually refer your friends there.

As more and more people turn to solar power, it is important to understand that not every solar company or panel is good for your house. Our company is the best in the region is offering the best solar panels in MD.We stop working when you are 100% satisfied. Come to us for the best deals in town.”

Finding a good alternative energy resource for solar panels, Washington, DC, to be honest, can be tricky.  There are so many companies that claim to be experts.  Make sure you click on the link above or just hit play below:

Cool article, right?!  I hope you enjoyed it.  Show them some love now and be sure you click on one of the share buttons below to share it with your family and friends.  Thanks again and we’ll talk again soon.

Image courtesy of Stuart Miles and hywards at

Creating A Logo

A logotype, more commonly known logo is a drawing that serves to identify uniquely the companies, products, services, institutions, agencies, associations, events, or any other kind of organizations in order to differentiate the owner of the logo other entities, paired with the typography or it’s an acronym . A logo is a trademark usually written with a font character special, and arranged in a particular way, but readable. In recent years, the term logo is more often used to describe the initials, emblems, trademarks , symbols, coats of arms or flags.


The creation of a logo can be considered as a design creation. In many elements to be taken into account to transmit the desired message, both in the forms that color.

Thus, a structured logo on a round shape, with its reference to the earth, nature in general (or the position
fetal) conveys an image of security, well-being and healing. Conversely, the choice of triangular shapes provides innovative idea, progression and advanced techniques. Square shapes on the other hand refers to the stability and robustness.These few basic forms are found in many logos, and thus convey notions than just a name could sometimes be enough to transmit.

Some elements that can make a good logo: An effective logo:

▪ must be unique, and not subject to confusion with other logos

▪ is functional and can be used in different context while maintaining its integrity

▪ should remain effective reproduced in large or small

▪ must operate in color, but also in two colors (black and white) or halftone frames.

▪ should be able to maintain its integrity when it is printed on various materials and objects (or the shape of the product can distort the logo)

▪ use the basic design principles (space, color, shape, consistency, and clarity)

▪ represent the brand or company appropriately

History Of Tanks

I discovered with great pleasure the history of automotive brands and their logos, logos and acronyms. Origin and evolution in short time and this is the information collected;

The Alfa Romeo logo is the symbol of weapons of Milan, the city where was born the Anonima Lombarda Fabbrica Automobili in 1910. So it’s a red flag of Lombardy and a dragon-snake swallowing an infidel. In 1915, the engineer Nicola Romeo took control of ALFA, hence the name Alfa Romeo.

In 1899, the engineer August Horsh founded a company in his name. Ten years later, driven to financial disagreements, he created Audi, this name means “listen” in Latin, as “Horsh” (hören in German). In 1932, the German difficulties lead the consolidation within Auto Union Wanderer, DKW, Audi and Horsh …, hence the four rings.

During the First World War, Karl Rapp manufactures aircraft engines. However the 1919 Peace Treaty prohibited Germany to build, the company turned to the production of trucks, motorcycles and to cars. Franz Joseph Popp and Max Friz, Karl Rapp founded Bayerische Motoren Werke in 1917. The emblem appears very stylized airplane propeller, a symbol of the first activities, and incorporates the colors of Bavaria.

Enzo Ferrari, brilliant pilot 20s, founded in 1929 his racing stable, the famous Scuderia. The badge was already the Cavallino Rampante, in other words small Prancing Horse. It was the emblem of an Italian ace fighter aviation -Francesco Baracca, a friend of Commandatore- that during the 14/18 war had shot a German plane whose fuselage bore the arms of Stuttgart. These weapons are in this case represented by a rearing horse. The Italian driver had kept the emblem as a trophy. The yellow background color Figure of Modena.

At the end of the Second World War, the SS symbol is banned. SS Car Company (SS for Swallow Sport), founded by William Lyons, absolutely must change the company name: she chose the name of a series of automobile output its chains in 1935, Jaguar.

Ferruccio Lamborghini, prosperous industrial customer of Ferrari, would have annoyed the contempt in which stood the Commandatore. Taking advantage of a schism in Maranello, he hired the Bizzarrini engineer with Dallara and Stanzani, designs an efficient and sophisticated GT V12. Its logo represents just their star sign, bull. Lamborghini will access also to prominence through a model with the name of a bull race, Miura in 1967.

Within the industrial group Toyo Kogyo, Jyujiro Matsuda founded in 1934 the brand that bears his name almost. Indeed, in Japanese, the sign “tsu” resembles the “Z” Western, hence Mazda. The latter is also the Persian god of light. The almost diamond logo introduced in 1991 had, at the request of Renault, to be changed in 1997 to a million contained wings.

Karl Benz and Gottlieb Daimler in 1886, in 1890 each founded their brand. The latter, in honor of the daughter of his Nice dealer Emile Jelinek, gave a car model first name, Mercedes. Both mark merge in 1926 under the sign of the star that symbolizes the three brand activities. Land, Air and Sea The 3 branches signify the three areas lequels Mercedes engines were used: automotive, air force and navy.

This brand means in Japanese: three diamonds. Hence the logo, which represents the three red gems.

The firm NISSAN was amalgamated DATSUN the brand and NIHON SANGYO in 1934. What is the significance of automobile brands (3/3)? The current logo is the 1981 with the name NISSAN representing the horizon on a circle symbolizing the rising sun.

Emblem, one of the most famous, reflects once again a patriotic spirit. It represents the arms of the house of Würtenberg, among which is the emblem of Stuttgart, the famous Prancing Horse.

Why a diamond? Not since the 40 hp of 1925. The installation of an alarm required an opening in the hood. To not leave a big hole in the middle of the body, the latter was wearing a huge diamond 25cm high. Since it was redesigned more than 9 times until 1992.

This logo represents a double R to symbolize the name of the two founders of the brand in 1904: Charles Rolls and Henry Royce
First red, it went black after the death of Charles Rolls; the death of Henry Royce, the second R was also filled with black.

In 1937 born at Trollhättan Svenska Aeroplan Aktie Bolaget, aircraft manufacturer. So it’s a bomber shown on the first logo in 1947. It changed several times in the meantime, with the arrival of Scania for example. The last transformation is due from the truck manufacturer. The crowned lion is the symbol of Swedish royalty.

The first SUBARU appears in 1959 as a yellow oval logo studded with six yellow stars on a blue background, SUBARU is a group of celestial bodies that are part of the zodiacal constellation Taurus which only six of the 250 stars are visible to the naked eye. Fuji Heavy Industries is also born from the merger of six companies.

The entire logo represents the T TOYOTA .
It consists of three ellipses symbolize “the union of the consumer and the soul of the product.”

Volvo simply means “I roll” in Latin. As for the circle pierced by an arrow, it is a symbol of the iron. The Swedish steel …

The logo represents the V “Volks: the people” and W “Wagen: Car” in a circle.

Slogan Laughter And Stories

An advertising slogan is a business tool used in the process promoting a product. This is often a short sentence, which aims to be easily remembered by the person who hears and sometimes associate a product (object of the slogan) with a positive image that encourages the consumer to buy the product. Slogans are often associated with music which, punctuating the advertising sentence. (Wikipedia definition)



  1. Parker Pen launched in the Mexican market a ballpoint pen whose slogan should have been “it will not sink in your near and will not embarrass you”; the company has thought “to embarrass” resulted in “embarazar” in Spanish … except “embarazar” means “to make a child” …
  2. The Scandinavian brand Electrolux has launched an advertising campaign in the US with the slogan: “Nothing Sucks like an Electrolux.” – Which can be read as “Nothing sucks like an Electrolux” (the pub was for a vacuum cleaner) or “Nothing is as bad an Electrolux “… since the expression” it sucks “also means” it sucks “,” sucks “-
  3. The Clairol company launched on the German market a curling iron called “Mist Stick” and quickly discovered that German, “Mist” means “dung” (= Miststück bastard, junk).
  4. Coors (which produces beer) translated its slogan “Turn It Loose” (litt. Release the pressure in the direction of a good time) in Spanish, which gave “Suffer from diarrhea”. Not good for a drink …
  5. The Pepsi slogan “Come Alive With the Pepsi Generation” was translated into Chinese, which gave “Pepsi brought your ancestors from the grave.”
  6. When Gerber started selling products for infants in Africa, they used the same packaging as the one sold in the US, with a smiling baby on the label. Later, she discovered that in some African countries, given the low rate of lettrisme often we put on the labels an image or a picture representing the contents of the pack …
  7. Colgate tried to launch on the French market a toothpaste called “Cue”.
  8. To sell his chickens on the Latin American market, the company Frank Perdue has translated its slogan “It takes a strong man to make a tender chicken” (“It takes a tough man to make a tender chicken”) in Spanish, and c ‘became “it takes an Aroused man to make a chicken affectionate.” (“must be an excited man to make a chicken affectionate”).
  9. When American Airlines wanted to advertise for its first class flights in the Mexican market, they translated their slogan “Fly in Leather” (“Fly in leather” – a reference to the leather seats, obviously) in Spanish by “Vuela in Cuero”, which means “Fly naked”.
  10. A T-shirt maker in Miami printed thousands of t-shirts for the Latin market to celebrate the Pope’s visit. Unfortunately, an error was made and instead of “Vi el Papa” (“I saw the Pope”), that read “Vi la Papa” (“I saw the potato”).
  11. The Association of American milk producers launched the famous campaign “Got Milk?”. Given the success achieved, she wanted to extend the campaign in Mexico, but the translation gave a slogan for the least ambiguous? “Are you lactating” ie “Do you give milk?” (Or “Are you in times of lactation “).
  12. General Motors was a memorable fiasco when she wanted to start her car in Latin America “Nova”, since “no va” in Spanish means “it will not” (or “does not work”).
  13. When Coca-Cola has launched on the Chinese market, the product name was first “Kekoukela” which basically means “Bite the wax toad” or “Mare stuffed with wax” depending on the dialect . Coke then researched 40,000 characters from to find a phonetic equivalent and opted for “Kokoukole” which can be translated as “happiness in the mouth”. It is always better than a toad wax …

When I tell you that translation is a craft and it is not enough to speak a few words of a foreign language and have a bilingual dictionary to be a translator…

The 10 Commandments For A Brand That Brand

1- Establish clear positioning of your brand.
2- Make the trademark stand on benefits involving emotion.
3- Building the brand as soon as possible.
4 Remain constant, over time, in all markets.
5- Ensure that all employees are familiar with the brand positioning.
6. Ensure that all products and services contribute to brand awareness.
7. Ensure that all clients are familiar with the brand positioning.
8. Be careful not to dilute the brand.
9. Always check the use of the brand.
10- Ensure that the brand is still the most valuable asset of the organization.

Promotional Purposes Is To Choose

USB stick or flashlight? T-shirt or hat? … Some advertising agencies specializing in promotional items will help you make a good marketing decision. For this promotional item should reflect the best corporate identity and well meet your campaign goals.

Marketing by the object

The term communication by the object covers two notions: advertising by the object and the business gift . In both cases, it is an object to use as a vehicle for a commercial message . The advertising by the object is to provide an object to encourage prospective customer, the business gift for an object to retain the current client. (Photo Source Photo taken by shirt Sue Murphy during a trip to Playa del Carmen, Mexico).

The three rules of communication by the object

A good advertising / promotional, must accumulate 3 qualities:

  • the utility : one who receives the object must have an interest in it part of his daily life. Plus it will use the object, the more your message will be conveyed.
  • durability : longer subject you offer demonstrated strength and quality, the more your image will be consolidated and the message displayed on the object will be conveyed long.
  • universality : the subject more you offer can be used by a large number of people and therefore it is less specialized and more chances you have to see the message it conveys touch targets and generate contacts. (Source Photo; Coca Cola, pod chair).

The types of advertising objects

If the reputation of your brand pass necessarily by the advertising object , said promotional item may, in turn, take various forms depending on the occasion, its function, its mode of distribution or even the season (why would you offer scarves in July …). We distinguish perennial promotional product offered by representatives to their customers, the promotional gifts offered during the trade fairs , thebusiness gifts to offer in meeting customers, giveaways offered to accompany the launch of a product, the promotional items offered to celebrate a birthday corporate oucommémorer an important date in the history of the brand, gifts to sales forces to create a strong identification with the brand, advertising articles intended to motivate representatives or customer service managers to sell and customers to buy the merchandise simple, the advertising object inserted in a mailing,

advertising gift sponsorship

Personal Branding

Personal Branding or how to position itself as a brand?

Historically, large corporations have understood the impact of brands and interest in the work to define them. In the age of the individual company, your turn to become the boss of a brand that is called … “yourself”. Beatrice Cuvelier, a specialist coach “Personal Branding” enlightens you about this new approach is all the rage in the United States and gives you the advice to put to good use in your own business.

Personal Branding, what is it?

Build your personal brand, explains Béatrice Cuvelier, “that is implementing an approach that takes into account your skills, your personality, your distinctive qualities to generate a unique identity.

Another approach to defining personal brand, that of Peter Montoya, the “pope” US Personal Branding “Your personal brand is simply the clear idea, strong and positive that comes to the minds of people you know when they think of you. “(Photo source from the personal collection of a friend Claude Laroche and a girlfriend in costume ball 60, permission of the wife of Claude Laroche Danielle Gauthier granted).

The 4 benefits of Personal Branding?

1) It allows you to emerge strongly from the crowd of your competitors by distinctive objective signs, attractive and reassuring.
It says Beatrice Cuvelier to ” put more in evidence the added value you can bring to your contacts for you stand . ”

2) Personal Branding is also a multiplier awareness.
The more your image is strong and consistent, more contacts are thinking about you even when you are away. “Prescribers, members of your network can better understand what you are doing and talk more willingly , “says our consultant. (Photo Source Maya Hansen).

3) Another advantage associated with the process itself: trying to build your personal brand, you are called to reflect on yourself, your values, your talents, your personal goals, what you want to bring to others , etc.
In and taking what he best in you there , “says Beatrice Cuvelier, you will naturally enhance your own business vision and develop a more coherent and belief. We even see some leaders at the end of this process reconsider the positioning of their offer, their trade policies, partnerships …

4) The last benefit is psychological. “Entrepreneurs who have made ​​this process concludes Béatrice Cuvelier earn much confidence, their choices and decisions. They are also more convincing, what determines and reassures all their customers. ” A virtuous circle that gives greater efficiency and success in their business development. ”

Personal Branding in Practice: Beatrice Cuvelier has engaged in his own game …

My own value proposition: “awaken everyone to his own potential.”
Advantage: this currency is like me, I am ready to embody it, to defend it.

My activity: I specialized and generalist coach I became coach in creating a personal brand.
Advantage: it is a new angle, interesting, more pointed, that commands attention and which then opens out many coaching issues.

My communication media: they are organized around the notions of exchange (participation in blogs), service, listening, giving priority consideration to my interlocutors marks (handwritten note cards, put in relation, invitations ) …

My client relationships: I invite them in selected places Generally trendy places, aesthetic, but quiet and cozy.
Advantage: appointments quality professionals with a touch of elegance and more soul.

Presentation: I attach great importance to color mixing. Both my graphic in my clothes.
Advantage: I feel good and I leave a warm memory in people’s minds.

3 tips to groom your Personal Branding

Not need a marketing degree to create your own personal brand: common sense, perseverance and taste for introspection
enough! (Photo source; movie kiss me deadly 50s).

1st tip: to get to know your strengths and weaknesses and finally your real difference, make a 360 degree survey by interviewing different types of patients who live with you: family, former colleagues, clients, employees, friends, members of your network … You will have a first evaluation of image.

2nd tip: practice visualization exercises. Imagine your business in 10 years. What values ​​relied success? You learn a lot about the meaning of your action and will clear your value proposition.

3rd tip: working on the expression of your personal brand. After determining how you are different, what you are best, what you are authentic and legitimate, scan in your presentation, your behavior, your actions, your communication that is in compliance and what is not. Imagine new ways that you would enjoy implement to more strongly assert your personality.

Place Colors

Let the colors instead

By Gretel Kerkhofs,, Updated: 12/02/2010

As they say “tastes and colors”, it does not discuss religion and as … better be careful. But with the arrival of spring it is interesting to finally get away from the gray and white and rethink the colors that surround us. For it is clearly proved that the color affects our mood, so pay attention to the colors of clothes and attention should also be given on the colors chosen for our decoration inside of our nest, which is our home. In addition, color gives a mood and personalizes our inner and our outer, making our house a real home and a worthy representative of who we are.

Tell me how you live and I will tell you who you are! The house is a direct reflection of its people. (Photo living room Sue Murphy and Pierre Chevalier during their trip retro 50s in 85).

The choice of color and materials – inside and out – so is an extremely personal matter, dictated by the sensitivity of each and the mood you want to create.

We know that since the 50s, the marketing geniuses analyze the projected effect of color on consumers, so on and we put forward specific technical approaches to draw our attention to the different products and services sold. (Photos commercials 50s) .The next time you do your shopping at the supermarket, pay close attention to the atmosphere created, is that there is music? safe bet that yes, since the consumer buys more when there is the background music … Do you see banners or posters of colorful fresh produce such; vegetables, fruits, warm colors, stimulating the appetite, you see photographs or illustrations of couples or families who look happy? single subliminal message that dictating to buy into this supermarket makes happy …

You see the products on sale at the end of the aisles, attracting more attention as represented in greater numbers and in a strong position at the end of aisles (most expensive place and most popular grocery stores), you notice that the products are coveted rather placed at the eye level? Do you notice the labels and packaging of the various products you buy. You see a lot of yellow and red? The packaging of detergents are rather what colors? (Photo Source travel Sue Murphy Wall-mart taken in Cancun, Mexico, and store cleaning products and bottles of tequila).

After all these reflections, now think about your own essence, the colors that you like, tell your palette as fashion designers!

Because the color turns the house into home, we opted for the minimalist white with touches of color carefully chosen or southern vibrant hues (orange, yellow, red and purple) with ceramic floor for Mexican style, or white and blue accented with antique furniture worldwide reflection of Greece, India, Africa … or style trend with brown leather sofas Natuzi on wood floors fonçé francs arc lamp revisited wink years late 70s and early 80s, contemporary kitchen with granite or quartz countertops, stainless steel appliances and black (or red …) ..or even antique furniture and contemporary mixed thoroughly with your travel memories, childhood, life …

But attention to trends because you love the aqua and brown? Because even if the choice of materials and colors is very personal, it does exist in auxquell trends are subject’re the colors of the home, such as for fashion.

A good example of this is the Tuscan yellow. While we could not imagine a wall painted in yellow there is little, the idea resurfaces everywhere. After rising yellow in the 90s, this color is back. Another example: salmon pink. There are few more years, it was a real bestseller, but currently there are few interior designers who choose this color.However, the ‘Salmon’ perhaps dreaded experience arenaissance in recent decades and will be described as retro.As for materials, we are currently witnessing many comeback. Thus, the quarry stone characteristic of the 70s, which was often used for the chimney liner, reappears in many slabs manufacturers to bring out the wall and bring more depth and dimension to the room.

The range of colors for the interior and exterior is virtually unlimited. But that does not facilitate their choice or their combination. Therefore, having some basics regarding color theory is not a luxury. In wide range of colors, we distinguish between primary colors, secondary and tertiary. The primary colors are red, yellow and blue. It is by mixing two of these colors is obtained the secondary colors, namely orange, green and purple. Then mixing again these secondary colors to primary color, tertiary color is obtained. All these colors are reproduced in a color circle used as a tool for choosing colors. Thus, we often work with complementary colors. These are colors that are opposite on the color circle, e.g., orange and blue, and which provide a specific contrast. Using complementary colors are generally obtained little sought bold effects. For a soothing effect, it is preferable to select neighboring colors on the color circle. The tone effect is less tiring for the eye and less tiresome.

Architects and interior designers have become real man bands that not only design the building, but are also looking at the interior design and layout of the garden.Finally, they generally work with a landscape architect for the green space perfectly match the architectural creation. The layout of the garden is increasingly thought at the first shots, so it was something that previously only intervened after the home and decoration. Currently, the house and garden are not independent but are aligned to form a single entity. Indeed, this tangle of functions is precisely what the people are looking. The garden has become a living – not inside, but outside – and the architecture of the house is as important as the inside. Thus, a house becomes a real home when it becomes a global together in harmony and the building, the surrounding area and the interior form a whole aesthetics.

Furthermore, trends in colors and materials are not just made at random by an army of gurus trends. Strangely, the color palette we choose is also influenced by the economy. In fact, one study showed that in times of economic crisis, we choose mostly neutral shades like beige, light gray and all shades of white. As if we hoped to protect us against the crisis by choosing safe colors. In times of economic boom, they are the lights and frivolous tones that have the wind in their sails. It goes without saying that there are always exceptions to the rule and choose some creative bright and comforting colors during the crisis to forget the discomfort and bring cheerfulness.

Yellow green calm hunger
Before painting your home or in your favorite color facade, it may be interesting to delve into the psychology of colors. In fact, color has an impact on our mood and even our behavior. This was the subject of many studies, mainly for hospitals, shops and restaurants. You are never asked why a fast food eg using yellow and red? These colors were not chosen randomly, they have a clear function. Yellow is motivating and stimulates appetite, while red pushes you to eat quickly so that you do not stay too long … ideal for fast food. Other colors have a different effect. Green is for example known for its extremely soothing. This is why it is often used in hospitals to put patients at ease and accelerate their healing. Likewise, the interior is often painted green to bring some peace, think of the beautiful garden view in the living being, which is often used in modern architecture. Blue is a color that inspires confidence and authority. You understand why the police have chosen this color for their uniforms … Thus, taking into account color psychology, you can better match your home with the right mood and function of the room.

From a purely visual point of view, color also has an effect on the workpiece. White reflects light, for example, giving an impression of space. Dark and warm colors make them a bit smaller pieces on the perspective plan. Good to know if you want to make a very high room a bit more intimate: a dark ceiling immediately gives a more intimate feel. Similarly, you can make a long narrow corridor more spacious by choosing light colors on feature walls and possibly a color contrast on the wall down the hall. Also, consider light. In a room facing north, cool colors like blue and green will look even colder,

are also felt colder manner. It is preferable to introduce warm touches. In other words, the same colors have an influence on the energy bill, since you will increase if unconsciously heating a room with cold air. Anyway, it is always best to test a sample of color in the room where you want to use in order to properly estimate the effect of light – natural and artificial. By using the right colors on good surfaces, you can redefine a room and emphasize the architecture of highlighting. The art course is that to play with these optical effects and influence on your mood to make you really feel at home in your home.

Social Marketing

Social marketing is the design, implementation and monitoring of programs designed to promote an idea or a practice

Social among a target group ( Philip Kotler )

What is Social Marketing?






oriented customer

focused on communication


Customer satisfaction (kernel basic principle of marketing system / marketing)

Understanding the needs of the target audience

Develop strategies granted to these needs

Two factors to consider:

1. It is important to establish a relationship with the target audience. We must try to see the issue, the reasons for the public to adopt or not to adopt the

change in question, and the factors that hinder the adoption of the consumer usually proposed change to and from the point of view of the target audience.

2. It is important to understand the process of change through which must pass this target audience:

  • change of attitude
  • change in how each perceives do not
  • changing how everyone perceives relationships with others
  • change of habits, values ​​and behavior

Social Marketing Planning Process

1. Goal Setting

2. Analysis of the target audience

3. Analysis of the marketing environment

4. Establishment of quantifiable results and a work schedule

5. Establishment of a strategy

6. Establishment of a valuation method

7. Implementation of the social marketing plan

The objectives are the war nerve … the measurement results

what your target audience needs to know, think and do

S pecific

M easurable

A tteignables

R éalistes

Limited in time

The BEING objectives:


• What is our mandate ?

• What are our strengths ? and weaknesses?

• Who should you address it ?

• What is the specificity of our product or service ?

• What is significant for customers?

• To what extent we have satisfied (or exceed) the needs of customers ?

• What were the results ?

• What are the possibilities ?

• What is the action plan for s’ operates the change in question ?

Important questions to ask

Review the goals and the mission statement of your organization to determine appropriate goals for your marketing project.

Examples of objectives:

1) Car Seat for child

Increase the percentage of compliance of seat installation of child car in the segment of the population consists of parents who have had

children in 2010 in the Greater Montreal area (Montreal and suburbs so outskirts).

2) Bike Accident

Decrease the number of bicycle accidents in children of primary school XYZ in the next spring.

Market segmentation;



educational level



cultural profile




urban, rural, suburban

climate, north, south

Demographic and psychological data will also be measured




lifestyle – activities and interests

social norms

preferences – media

preferences – Risk

perceived risks

perceived costs

perceived benefits

steps in behavior change

attitudes and opinions

Segmentation of target audience Division in small groups with habits, needs and similar characteristics. This segmentation influences

on marketing needs.

Your Primary Target

G roup you want to reach and influence in the first place. It is primarily this group that will focus the attention and equipment

your program.

Secondary target people who find your important message that could help you

achieve your main target.

Half of planning time must be devoted to know and understand the target audience.

Knowing Your Customer:

Important questions to ask include:

• Who is our target audience?

• Why do these people would use our product or service?

• What benefits can they learn?

• What aspects of our product or service appeal to?

• When and where they use our product or service?

• How pleased to advise us on our product or service?

• Our product or service it fits their needs, their desires and their lifestyle?

2 target audience analysis

Know your audience – what he thinks, what he does, what he believes.

Examples set out in Section (1) Goal

1) Car Seat for child

• Who are the new parents? Where do they live? What are they doing (day and evening)?

Get demographics by sector of the city etc.

• How many of them use a vehicle to travel with their child?

• Is it important for them to install the child seat correctly?

• Are they willing to spend some of their free time to learn how?

• Do they need incentives? What kinds of incentives?

• Where can you join?

• Are they willing to travel for a demonstration?

• What would be the best time for them?

Talk … talk … talk … to many new parents to learn about their concerns and perceived barriers.

2) Bike accident

• Where occur bicycle accidents?

• When do they occur (at night, on weekends, at night)?

– In early spring or in the middle of the season or more in the summer or at the end of the summer?

• Children are they aware of the precautions to take when they have a bicycle?

• What do they think of helmets, protections, code of the road? (This is not “cool”?)

• Since there are various stages of development in children, try to segment your audience in small groups.

• Who could be the secondary target? The parents? Teachers?

• Where can you reach these children? At school?

• How can you reach these children? Video? Stickers for young children? Competition? Promotional products?

• Qu ‘is what captures their attention? Music? Bright colors? videos? internet?

The environmental parameters are uncontrollable factors.

Identify the environmental parameters become asset or hindrance to your social marketing plan.

Analysis of context in which your business operates

• What are the skills and level of expertise of the employees concerned?

• What are the financial and information resources available?

• Are there any potential partners? – Who are they? Why this choice?

• What are the communication channels / media available?

• What is the plan for the long term activity of your company?

• Our organization (or company) she has the ability to perform the program in question?

Equally important questions to ask

• Who is the competition?

• To what or whom do we compete to attract the attention of the public?

• Who are our antagonists?

• What are the legal issues?

• there is t he political issues?

• What are the issues of moral order?

• What are the social implications?

• What are the economic issues?

3 Evaluation of the marketing environment

Examples of practical application … (more)

1) Car Seat for child

• Who and what are trying to attract the attention of new parents?

Eg magazines, book clubs, fund education classes

• Will there any barriers of language or culture?

• What other organizations are addressing this issue?

  • Can you work with them?

• How much free time do new parents?

• What kind of resources does your organization have? (Money, trained personnel, etc.)

2) bicycles Crash

• What is the relationship between your company or organization and school boards? You do they


• What is? What draws the attention of the target audience now?

• What other organizations are addressing this issue? Can you work with them?

• What is the level of parental involvement?

• What media attract the attention of children? (The logs do not capture the attention of children, but maybe the radio, posters and television

can do some websites, shops for children’s associations such Toysorus or others ….)

The objectives s’ clears once we analyzed the available information on the target audience and the marketing environment.

Operational definition of goals with award of a turnaround time.

Establish what you want the target audience to know, think and do and when.

Important questions to ask include:

• What percentage of the target audience do we want to achieve?

• Who do we want to achieve in particular?

• What are the changes we want to see?

• How quickly do we observe these changes?

Establishing a timeline and measurable results

Examples of practical application … (more)

All parents of children born between January 1 and December 31 who live in the greater Montreal region will attend a demonstration on installing seats

of child car and will be able to check if their seat is installed according to the requirements when they visit their health center to vaccinate their baby

two months.

1) Car Seat for child

2) Bike

Before the end of March, all children of primary school XYZ participate in an awareness program on the precautions to take when riding a bicycle and receive a promotional reminding them of good conduct to follow to avoid accidents.

The marketing strategy is the “overview”, the basic plan of what an organization can do within a market.

The target market (step 2) and the marketing mix are two key components inseparable one from the other.

The marketing mix consists of the following four elements:

Product (or service) – knowledge, attitude or behavior that you want to promote to your target audience

Price – what the public has to drop to enjoy the benefits of the program (time, lifestyle, money)

Promotion – communication of the message; persuade the target audience that the product (or service) is worth its price.

Place – positioning the message: where and how to reach the target audience .

The positioning is the technique to distinguish themselves from the competition and get noticed the target audience.

The positioning is not what you do to the product (or service) but what we want to believe our potential customer.

The positioning may be the most critical element of a communication strategy of multiple and diverse ways.

The message must be simple, easy to understand and should capture the attention of the recipient.

Communicate the same consistent message multiple ways by a good media mix.

Means of communication

The components of a social marketing campaign


the right product or service

in good time

in good place

and supported by a good promotional ( Mintz, 1988 ).

• What image our behalf should it evoke?

• How do we want our product to be perceived by the target audience?

• How do our actions will help convey the positioning message?

• How does our product is it different?

• What are the best ways to reach our target audience?

• What kind of media it is our target audience most exposed?

• Is For which media most influenced?

• What kind of place our customers can they get our product?

• The message he attracts enough attention? Is it clear? Relevant? Persuasive? Credible?

Important questions to ask include:

5 Establishing a strategy

Examples of practical application … (more)

1) Car Seat for child

• Product: personal demonstration given by a nurse at the Parents,

on how to install a car seat.

• Cost: it n ‘in cost to the parents, only a short time.

• Promotion can be done by means of posters in clinics, offices

doctors, hospitals, etc.

• demonstration session may be offered to parents who take an appointment.

• Example of message that will capture the attention of the parents:

Protect your child : install the seat properly.

or wear your baby to ride safely

2) bicycle


• The product may take the form of a video, a poster, buttons, and other promotional items joined the awareness campaign.

S • It may act in a contest or a coloring page for children (depending on the stage of child development).

• Your organization will need a budget to develop the required and necessary promotion tools. As for the target audience, it n ‘will have that to give some of his time to benefit from the program.

• Invent a catchy slogan or hire a professional copywriter eg: Be careful and have fun all the time!

• The program could be offered in partnership with public health services, community and family services, regional companies, bicycle manufacturers, sports shops or supermarkets, etc.

The manner of evaluation should be established at the time of program development although the evaluation n ‘is performed at the end of it. Below explains how to measure the impact of the program on the beliefs, attitudes and / or target audience behavior. The evaluation method chosen depends on the funds available, the time available, the level of support we have for evaluation, the required data, policies governing the collection of information, and the design of whole program.

Types of evaluation

verification of the strengths and weaknesses of the equipment to be used in the context of the program before implementing it.

examination of steps taken to implement the program. exploration of changes in attitudes and knowledge of the target audience,

collection of information on the intentions expressed by the target audience and impact on policy changes.

focuses on long-term results of the program: measuring changes in morbidity and mortality, length of behavioral changes, the impact on the rate of absence (work and school).

Screening Assessment verification of the strengths and weaknesses of the equipment to be used in the program before the

to implement.

Process evaluation examination of steps taken to implement the program.

Evaluation of results – exploration of changes in attitudes and knowledge of the target audience, a collection of information on the intentions expressed by the target audience and impact on policy changes.

Impact Assessment focuses on long-term results of the program: measuring changes in morbidity and mortality rates, duration changes

behavior, the impact on the rate of absence (work and school).

• survey

• Monitoring

• media audits

Methods to measure effectiveness:

Important questions to ask before choosing a method of evaluation:

• What are the expected results?

• How can they be measured?

• Can we get by other means?

• What are our constraints?

• How much money do we have?

• What are the turnaround?

• What are our capabilities?

• What ‘will we do with the results?

Important questions to ask during the evaluation:

• Did we do the right things?

• The have we done right?

• Have we achieved our target audience?

• Have we targeted the right people?

• What message do these people were?

• Does it meet their needs?

• Are there has been a change in attitude or behavior?

• S ‘they the changes we expected?

1) child car seat

• Seat Inspections self made in the past have shown that a large percentage of seats were improperly installed. Past statistics can be

comparable to those collected during inspections that will follow the program of one year.

• New attitudes do they maintain the long term?

• A process evaluation to determine if the target audience got the message;

– He has participated in the program (what percentage of participation)?

– Message / slogan he encouraged the public to participate?

– He has received or read the posters or the information displayed in hospitals,

doctor’s offices or clinics?

2) Bike Accident

• Will it fewer accidents than before? Get the hospital statistics. Have teachers reported fewer accidents or absences?

• Children do they remember the program and the message? The product (video, competitions, etc.) he has been effective?

• The behavior of bicycles they have changed? Observe. Ask.







Important tips:

• Be prepared to seize opportunities and cope with the difficulties that might arise. Make sure your communication channels are clear and everyone knows quicommuniquer if a problem occurs.

• Schedule meetings or regular contact during the campaign to monitor the progress of the operation and ensure that everyone is in tune.

• Work closely with your partners. Keep the communication channel open with them. Treat volunteers in the same way that your partners.

• Evaluate the progress made as and of the operation and, if necessary, be prepared to modify the program.

• Meet deadlines that you have imposed and monitor your budget.

A good social marketing plan is flexible and responds to the changing community needs. Document what you learn as and when the progress of the

program to facilitate the execution of the next program.

You are ready to implement your plan once:

• you established program objectives

• have analyzed the target audience

• you have assessed the marketing environment

• you have defined the desired outcomes and timing of the program

• have developed the product and have established an implementation strategy

• you have established a method of evaluation

7 Implementation of the plan

The local public health authorities decided to address the problem

installation of car seats for children. It was therefore decided to propose to

Parents demonstrate the appropriate installation method when they come

vaccinating their babies two months. All the nurses of medical centers

received training on how to install a car seat for children, and

each office, two nurses were designated as resource persons. A

poster and brochure were distributed in hospitals, doctor offices

and in clinics. Parents were informed of the program at

make an appointment to vaccinate infants two months. The program s’ is

held throughout the year, as planned. The following spring we conduct

self inspections across the city and the findings will be compared with

results before the program. A random survey is also planned for

parents who come to vaccinate their babies from 18 months to assess what they

think of the program.

1) Car Seat for child


After analyzing the available information on the problem, a group of

parents and teachers looked at the problem of bicycle accidents and

met children at the place where most accidents occurred to

their point of view on security in bicycles. Then for two

weeks the children have seen the posters, heard the ads and attended

discussion groups. Children were also presented awards

“Pedaling pleased safely! “(Golden stickers) to other children. Using role play,

we taught the children to reward cautious bicyclists by giving them a

sticky. Parents were informed about the program by using their child or

a newsletter. The program s’ continued throughout the spring and early summer and

an analysis was carried out once a month. The number of sticky n ‘ceased

to increase and the rate of accidents n ‘stopped falling. The assessment of effects

the campaign on behavior next spring should be very interesting.

Source: Health Canada Health Canada


Borts, Mauritius. Be Seen Be Heard: Marketing Action for Healthy Living.

The Canadian Centre for Public Sector Marketing, Ottawa, 1998.

HEALTH CANADA. An Overview of Social Marketing . Directorate of Health Promotion and

programs, Region of the NWT. and Alberta, Edmonton, 1996.

HEALTH CANADA website of the Directorate of Health Promotion and Programs:

Website of the Indiana Prevention Resource Center:

Novartis Foundation for Sustainable Development. A Short Course in Social Marketing .


Ontario Ministry of Health. Social Marketing in Health Promotion: A Communications

Guide . Toronto, 1992.

Health Canada

Health Canada Region Alberta / NWT

General Directorate of Population Health

and public health

9700 Jasper Avenue

Suite 815

Edmonton (Alberta) T5J 4C3

Combat Marketing

Combat Marketing Definition

The combat Marketing is the marketing preference as opposed to marketing the difference .

For theorists and combat marketing practitioners, ” it is not only customer that generates the offer is also competition “.

The focus is on the perceived added value of the offer to promote and positioning maneuvers.

To combat Marketing, marketing is not a science; it is an art to do.

By cons, it applies to its areas of expertise (behavior of customers, effects of advertising, ROI, etc.), scientific data expériementale psychology, statistics and microeconomics.

The origin of the term marketing combatwas a translation of the American expression Marketing Warfare .

This term was created by two New Yorkers advertising Jack Trout and Al Ries gentlemen to sell big show at seminars around the world, taken up and popularized by Philip Kothler in an article in Journal of Business Strategy (1981) and reviewed again by its two inventors for their book on the subject.

What was initially a generic expression quickly covers a set of concepts, methods and technologies that is ” progress in understanding marketing in relation to the vision kotlerienne “. It will be filed as a trademark in 1983 in order to ” avoid abuses and other fashion effects in a dainty world of cosmetic novelties “(Yves H. Philoleau).

It is not a simple military analogy but a structured set of concepts, methods and technologies that greater efficiency object in the design and the use of intelligence own marketing, promotion, distribution and communication.

The combat Marketing intends constitute progress compared with Marketing Management Philip Kotler.

Combat Marketing Evolution (1977-2009)

Yves H. Philoleau created the combat Marketing in the late 1970s in response to an operational issue: ” What mission precise entrust an advertising agency that is its own jurisdiction? “ As advertising, it was indeed found that briefs advertisers do not establish a causal link between “strategy” and marketing “strategy” of communication; between the objectives defined in points of market and advertising budgets.

During the years 1980-90, the combat has spawned Marketing techniques increasingly precise advanced marketing intelligence: study protocol and preference modeling world, marketing computer assisted wargames, dashboards d ‘decision aids, Forecasting and simulations.

Today, the battle Marketing is a coherent package of aid to creativity and to the decision that, from the design of the offer to the measurement of campaign performance, represents a revolution more than ever necessary in Art Marketing. Aron did not make a mistake when he said in 1980, at the launch of combat Marketing: “(…) when Clausewitz reminded the chiefs of the war seems moderate can become limitless, it’s a precious advice he gives managers of a company: yes, for now, you live in a peaceful competition; nobody wants the death of another. But you never know when this semi-peaceful competition will become a combat Marketing … “.

The 7 pillars of combat Marketing

  1. Theater : Marketing the theater, it is the mind of clients or public. The offers are positioned and compete in their preferences universe.
  2. Target : Target is not the client or public but images adverse offers. It is to their detriment that we maintain or increase our “share preferences”.
  3. Projects : the preference of a type of customers or the public for a sharp offer is motivated by its projects and not by needs. It is conditioned by his instincts, knowledge and habits.
  4. Maneuvers : Marketing battles are won by psychological movements images of tenders (marked or signed) rather than merely strengthening their positions. The design of positioning maneuvers precedes the design of offers.
  5. Persuasion : the positioning maneuvers aim to change the point of view of certain customers or the public offer promoted. They are made ​​by persuasion campaigns.
  6. Strategy : winning is also to lose his opponents. It is the function of tactics and strategy.
  7. Simulation : The future is not in the numbers. It is in the minds of those who do. The projects of clients or public and those opponents are playing a more important role than economic conditions. The future is obtained, it simulates.

Marketing combat , the official website:

Battle marketing Critics

Some commentators believe that the battle of marketing and warriors marketing, aimed competitors, may in some cases have the opposite effect of strengthening, or being denounced as unfair competition. A focus on a very narrow interest, they can also lose the sense of the general interest and reinforce the negative trends in our societies: individualism, careless consumerism of environmental degradation, ignorance of the geopolitical issues, etc.

Yves H. Philoleau often had to respond to these criticisms.

He recalled that:

  • in the market economy, it is not a clash of offers that is outside the law, it is their particular agreement on prices,
  • in France, comparative advertising is framed but legal,
  • combat Marketing is not a philosophy or ideology; he does not advocate an organization “military” companies; it is a martial art that must be exercised within an ethical framework defined by the (s) market (s) and the laws of the countries concerned.


  • Yves H. Philoleau, The 25 keywords of combat Marketing , 1979.
  • Jean-Louis Swiners. The combat marketing ,Direction and Management, April 1980.
  • Robert Duro and Bjorn Sandstrom, The Warrior marketing , Editions d’Organisation, 1985.
  • A combat lesson Marketing, Strategy 1986.
  • Jack Trout and Al Ries,Marketing Warrior , McGraw-Hill, ca. 1989.
  • Swiners Jean-Louis and Jean-Michel Briet, Warketing! Another vision of the strategy , editor ESF 1993.
  • Yves H; Philoleau and Denise Barboteu-Hayotte, The Great fight, win customer preference , Dunod 1994.
  • Philip Kotler, Bernard Dubois and Delphine Manceau, Marketing Management , Publi-Union, 12th edition, 2006.
  • Yves H. and Denise Philoleau Barboteu-Hayotte, Combat Marketing , dyLab, BOD Publishing, 2nd Edition, 2010